Inspired by Spotify's dimensional design system, we transformed 2D expressions into a 3D wonderland. From the color palette of the "evergreens" to our like symbol being used as currency, Spotify Island is truly representative of our brand in the metaverse. Even fruits around the island were hidden as easter eggs taking inspiration from songs like "Peaches" by Justin Beiber and "Watermelon Sugar" by Harry Styles.

As we progressed the game, we developed a unique, playful tone-of-voice. Our first round of free UGC was inspired by iridescent chromes and the metaverse itself. Near the end of Season 1, we dropped the Screenshot Session Hat with the easter egg description "Season 2 just dropped early..." with hints that the screenshots on the hat were of Season 2: K-Park.

We developed a rich, dimensional design system that could center creators from many different backgrounds. We leveraged the seriousness of the color black in backgrounds for thoughtful visual impact.  Key design elements include our custom typeface, “Heritage Display”, 3D chrome objects, and bespoke icons inspired by different Asian scripts and symbols within the Asian diaspora.

We developed a rich, dimensional design system that could center creators from many different backgrounds. We leveraged the seriousness of the color black in backgrounds for thoughtful visual impact.  Key design elements include our custom typeface, “Heritage Display”, 3D chrome objects, and bespoke icons inspired by different Asian scripts and symbols within the Asian diaspora.

We developed a rich, dimensional design system that could center creators from many different backgrounds. We leveraged the seriousness of the color black in backgrounds for thoughtful visual impact.  Key design elements include our custom typeface, “Heritage Display”, 3D chrome objects, and bespoke icons inspired by different Asian scripts and symbols within the Asian diaspora.

Featured in our Only You campaign, on-platform, and our in-person Vidcon booth, our Audio Aura technology serves you an aura snapshot based on your listening mood. On the island, our Audio Aura booth sprouted from the ground in the form of a cosmos flower, emitting a chrome camera from the colored pollen and spores. Once entering the cosmos, fans were able to select different auras and served matching music to engage with.

We developed a rich, dimensional design system that could center creators from many different backgrounds. We leveraged the seriousness of the color black in backgrounds for thoughtful visual impact.  Key design elements include our custom typeface, “Heritage Display”, 3D chrome objects, and bespoke icons inspired by different Asian scripts and symbols within the Asian diaspora.

We developed a rich, dimensional design system that could center creators from many different backgrounds. We leveraged the seriousness of the color black in backgrounds for thoughtful visual impact.  Key design elements include our custom typeface, “Heritage Display”, 3D chrome objects, and bespoke icons inspired by different Asian scripts and symbols within the Asian diaspora.

We developed a rich, dimensional design system that could center creators from many different backgrounds. We leveraged the seriousness of the color black in backgrounds for thoughtful visual impact.  Key design elements include our custom typeface, “Heritage Display”, 3D chrome objects, and bespoke icons inspired by different Asian scripts and symbols within the Asian diaspora.