WonderWrapped on Roblox
Game, Virtual Experiences — 2022-2023

For Season 4 of Spotify Island on Roblox, we ended the year by bringing our yearly loved Wrapped experience to the game. 

Our music taste tells us who we are, and discovering new music can be a thrill. 2022 Wrapped playfully highlighted all our quirky intricacies by focusing on one simple truth — that there are layers to all of us. For Wrapped, we designed monograms to celebrate the layers within our listening, and ourselves. 

We’re celebrating our year in audio with vibrant colors and a system of layered shapes, and patterns that will come together in a kaleidoscope representing the different things we experience as both listeners and creators. We brought the monograms into the games as snowflakes, fireworks, 3D obstacles, and several minigames.

Players will earn WonderWrapped points as they complete different quests and minigames.

The centerpiece of the WonderWrapped experience is our new Climb the Charts Obby where users will be greeted by Stray Kids before climbing up the mountain. Every step and obstacle from the spinning platforms to the climbing walls are composed of several different monogram shapes and patterns - all inspired by this year’s Wrapped campaign. To play the Firework Finder, players found hidden shapes to drag and drop into respective slots.

Once completed, players received the Wrapped Firework Aura. At the Shape Shuffler, players dance on a platform of falling tiles. When each shape is called, players have three seconds to run to the corresponding shape or risk falling to the ground. Our final minigame experience, the Speed Levels, where players will want to get from point A to point B as fast as they can by parkouring.

Concluding the WonderWrapped experience was our Merch Mall and Photo Booth. Throughout each minigame, players would win rewards, ultimately culminating to the special limited-edition WonderWrapped Cloak.

 Our WonderWrapped Cloak adorned a luxury monogram Wrapped pattern, perfect for winter. We’re very excited to reveal that we’ve partnered with 12 artists — including NewJeans, Calvin Harris, NIKI,  and more — to create Wrapped-inspired virtual merch that truly reflects who each of them are as artists as well as photobooth opportunities.

Inspired by his popular track “Potion” with Dua Lipa, we’ve created a Calvin Harris turntable inspired by the upside-down car that Dua Lipa was stuck in, in the music video. There are even maraschino music notes inspired by the single art. NIKI fans can enjoy these acoustic guitar wings that have her actual sheet music flying off the wings. Fans can even get the same synthesizer that Bizarapp uses in real life. We’ve turned it into a backpack.

AGENCY

Spotify

ROLE

CREATIVE & PRODUCTION

Ron Lam
Simone Jackson
Marie Ronn
The Gang Sweden

YEAR

2022 —2023