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Lei ho(你好)! I’m Eden Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.

Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.

Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.

 

Lei ho(你好)! I’m Edward Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.

Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.

Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.

 

Lei ho(你好)! I’m Edward Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.

Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.

Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.

 

Lei ho(你好)! I’m Edward Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.

Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.

Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.

 

SELECT PRESS

SELECT PRESS

PAPER — The Honor of Being Us
Byrdie — Pride Vanities: A Collection of Stories That Celebrate Queer Beauty

WNW — Creative Director Edward Yeung Prioritizes Representation In Their Work
The One Club — Young Guns 18: Edward Yeung
Adidas — APAHM 2021: Adidas Honors Diversity within AAPI Community

AdAge — The 50 Most Inspiring People & Companies
Ad Club Insider — Jury Spotlight: Edward Yeung
Billboard — Spotify Celebrates AAPIHM With 'Our Roots. Our Sound.': Exclusive
Hypebae — KITH Women Launches Beauty Quickstrikes Program
Rolling Stone — Spotify Marks 20th Anniversary of Daft Punk's 'Discovery'
The Peahce Project — Interview with Edward Yeung
Spotify Design — Making the Brand: AAPIHM
Allure — Best Hair Loss Treatments for Every Budget

WWD — The Mainstreaming of Ingestible Collagen
W Magazine — Best Fashion Drops and Limited Edition Collaborations





PAPER — The Honor of Being Us
Byrdie — Pride Vanities: A Collection of Stories That Celebrate Queer Beauty

WNW — Creative Director Edward Yeung Prioritizes Representation In Their Work
The One Club — Young Guns 18: Edward Yeung
Adidas — APAHM 2021: Adidas Honors Diversity within AAPI Community

AdAge — The 50 Most Inspiring People & Companies
Ad Club Insider — Jury Spotlight: Edward Yeung
Billboard — Spotify Celebrates AAPIHM With 'Our Roots. Our Sound.': Exclusive
Hypebae — KITH Women Launches Beauty Quickstrikes Program
Rolling Stone — Spotify Marks 20th Anniversary of Daft Punk's 'Discovery'
The Peahce Project — Interview with Edward Yeung
Spotify Design — Making the Brand: AAPIHM
Allure — Best Hair Loss Treatments for Every Budget

WWD — The Mainstreaming of Ingestible Collagen
W Magazine — Best Fashion Drops and Limited Edition Collaborations





PAPER — The Honor of Being Us
Byrdie — Pride Vanities: A Collection of Stories That Celebrate Queer Beauty

WNW — Creative Director Edward Yeung Prioritizes Representation In Their Work
The One Club — Young Guns 18: Edward Yeung
Adidas — APAHM 2021: Adidas Honors Diversity within AAPI Community

AdAge — The 50 Most Inspiring People & Companies
Ad Club Insider — Jury Spotlight: Edward Yeung
Billboard — Spotify Celebrates AAPIHM With 'Our Roots. Our Sound.': Exclusive
Hypebae — KITH Women Launches Beauty Quickstrikes Program
Rolling Stone — Spotify Marks 20th Anniversary of Daft Punk's 'Discovery'
The Peahce Project — Interview with Edward Yeung
Spotify Design — Making the Brand: AAPIHM
Allure — Best Hair Loss Treatments for Every Budget

WWD — The Mainstreaming of Ingestible Collagen
W Magazine — Best Fashion Drops and Limited Edition Collaborations





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