Lei ho(你好)! I’m Eden Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.
Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.
Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.
Lei ho(你好)! I’m Edward Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.
Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.
Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.
Lei ho(你好)! I’m Edward Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.
Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.
Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.
Lei ho(你好)! I’m Edward Yeung(they/them), a non-binary Hongkongese American creative director and entrepreneur based in New York City. I specialize in conceptualizing and creating visual expressions spanning creative direction, branding, copywriting, campaign, and photography styling.
Currently, I work as a Creative Director at Spotify on the Artists Marketing team and as the New York office lead for Spotify's employee group SPACE, Spotify Asian Community Engagement.
Throughout my career, I've strived to always challenge gender norms and leverage my queer Asian point of view throughout all of my work. Most recently, I have overseen all creative direction at Hate Is A Virus, a nonprofit community of mobilizers and amplifiers to dismantle racism and hate. A movement started in 2020, Hate Is A Virus continues to amplify, educate and activate Asian Americans and Pacific Islanders(AAPI) to stand for justice and equality in solidarity with other communities. Through our CommUNITY Action Fund, we have fundraised over $1 million which is being distrubuted to AAPI programs related to mental health, safety, representation, solidarity-building, and more.
SELECT PRESS
SELECT PRESS
PAPER — The Honor of Being Us
Byrdie — Pride Vanities: A Collection of Stories That Celebrate Queer Beauty
WNW — Creative Director Edward Yeung Prioritizes Representation In Their Work
The One Club — Young Guns 18: Edward Yeung
Adidas — APAHM 2021: Adidas Honors Diversity within AAPI Community
AdAge — The 50 Most Inspiring People & Companies
Ad Club Insider — Jury Spotlight: Edward Yeung
Billboard — Spotify Celebrates AAPIHM With 'Our Roots. Our Sound.': Exclusive
Hypebae — KITH Women Launches Beauty Quickstrikes Program
Rolling Stone — Spotify Marks 20th Anniversary of Daft Punk's 'Discovery'
The Peahce Project — Interview with Edward Yeung
Spotify Design — Making the Brand: AAPIHM
Allure — Best Hair Loss Treatments for Every Budget
WWD — The Mainstreaming of Ingestible Collagen
W Magazine — Best Fashion Drops and Limited Edition Collaborations
PAPER — The Honor of Being Us
Byrdie — Pride Vanities: A Collection of Stories That Celebrate Queer Beauty
WNW — Creative Director Edward Yeung Prioritizes Representation In Their Work
The One Club — Young Guns 18: Edward Yeung
Adidas — APAHM 2021: Adidas Honors Diversity within AAPI Community
AdAge — The 50 Most Inspiring People & Companies
Ad Club Insider — Jury Spotlight: Edward Yeung
Billboard — Spotify Celebrates AAPIHM With 'Our Roots. Our Sound.': Exclusive
Hypebae — KITH Women Launches Beauty Quickstrikes Program
Rolling Stone — Spotify Marks 20th Anniversary of Daft Punk's 'Discovery'
The Peahce Project — Interview with Edward Yeung
Spotify Design — Making the Brand: AAPIHM
Allure — Best Hair Loss Treatments for Every Budget
WWD — The Mainstreaming of Ingestible Collagen
W Magazine — Best Fashion Drops and Limited Edition Collaborations
PAPER — The Honor of Being Us
Byrdie — Pride Vanities: A Collection of Stories That Celebrate Queer Beauty
WNW — Creative Director Edward Yeung Prioritizes Representation In Their Work
The One Club — Young Guns 18: Edward Yeung
Adidas — APAHM 2021: Adidas Honors Diversity within AAPI Community
AdAge — The 50 Most Inspiring People & Companies
Ad Club Insider — Jury Spotlight: Edward Yeung
Billboard — Spotify Celebrates AAPIHM With 'Our Roots. Our Sound.': Exclusive
Hypebae — KITH Women Launches Beauty Quickstrikes Program
Rolling Stone — Spotify Marks 20th Anniversary of Daft Punk's 'Discovery'
The Peahce Project — Interview with Edward Yeung
Spotify Design — Making the Brand: AAPIHM
Allure — Best Hair Loss Treatments for Every Budget
WWD — The Mainstreaming of Ingestible Collagen
W Magazine — Best Fashion Drops and Limited Edition Collaborations
SELECT ACCOLADES
SELECT ACCOLADES
Young Guns 18 — Winner, Advertising
Young Guns 20 — Jury
Working Not Working — 25 Most Inspiring People
COLORFUL 2022 — Jury
ANDY Awards — Rising Star Juror
Gold House — Winner, Gold Rush Founder
ADC Awards — Gold, Interactive/Data Visualization
Webby Awards — Winner, Advertising, Best Use of Data Driven Media
Webby Awards — Winner, Advertising, Best Branded Editorial Experience
Webby Awards — Winner, Advertising, Viral Marketing
Webby Awards — Winner, Apps & Software, Integrated Mobile Experience
Shortys Social Good — Winner, Best Use of Video
Shortys Social Good — Winner, Best Use of YouTube
Clios Music — Gold, Music Marketing, Apps
Clios Music — Silver, Music Marketing, Website
Young Guns 18 — Winner, Advertising
Young Guns 20 — Jury
Working Not Working — 25 Most Inspiring People
COLORFUL 2022 — Jury
ANDY Awards — Rising Star Juror
Gold House — Winner, Gold Rush Founder
ADC Awards — Gold, Interactive/Data Visualization
Webby Awards — Winner, Advertising, Best Use of Data Driven Media
Webby Awards — Winner, Advertising, Best Branded Editorial Experience
Webby Awards — Winner, Advertising, Viral Marketing
Webby Awards — Winner, Apps & Software, Integrated Mobile Experience
Shortys Social Good — Winner, Best Use of Video
Shortys Social Good — Winner, Best Use of YouTube
Clios Music — Gold, Music Marketing, Apps
Clios Music — Silver, Music Marketing, Website
Young Guns 18 — Winner, Advertising
Young Guns 20 — Jury
Working Not Working — 25 Most Inspiring People
COLORFUL 2022 — Jury
ANDY Awards — Rising Star Juror
Gold House — Winner, Gold Rush Founder
ADC Awards — Gold, Interactive/Data Visualization
Webby Awards — Winner, Advertising, Best Use of Data Driven Media
Webby Awards — Winner, Advertising, Best Branded Editorial Experience
Webby Awards — Winner, Advertising, Viral Marketing
Webby Awards — Winner, Apps & Software, Integrated Mobile Experience
Shortys Social Good — Winner, Best Use of Video
Shortys Social Good — Winner, Best Use of YouTube
Clios Music — Gold, Music Marketing, Apps
Clios Music — Silver, Music Marketing, Website
SELECT CLIENTS
SELECT CLIENTS
Adidas
Billie Eilish
BLACKPINK
Converse
DC Comics
Doja Cat
Glossier
HYBE
JYP Entertainment
LVMH
Machine Gun Kelly
Maluma
PAPER
Sonos
YouTube
Adidas
Billie Eilish
BLACKPINK
Converse
DC Comics
Doja Cat
Glossier
HYBE
JYP Entertainment
LVMH
Machine Gun Kelly
Maluma
PAPER
Sonos
YouTube