Maluma — Papi Juancho

PAPI JUANCHO
Maluma — 2020

Spotify was the only DSP to collaborate with Maluma on exclusive content for Papi Juancho, an album that leans into the artist’s loverboy alter-ego and contains veiled messages to his exes.

“Las Confesiones de Papi Juancho” starring Maluma is our campy, 80s-inspired miniseries, where Papi Juancho takes us through anecdotes of love, sex, and breakup—themes that inspired Madrid, Cielo a un Diablo, and Vete Vete.

Each episode featured Papi Juancho playing a different 80s archetype with Colombian flair: Radio Papi(radio host), Diablo Papi(Latin lover), and Workout Papi(workout instructor) and was paired with a vintage illustrated poster that teased the song before album launch.

PAPI JUANCHO
Maluma — 2020

Spotify was the only DSP to collaborate with Maluma on exclusive content for Papi Juancho, an album that leans into the artist’s loverboy alter-ego and contains veiled messages to his exes.

“Las Confesiones de Papi Juancho” starring Maluma is our campy, 80s-inspired miniseries, where Papi Juancho takes us through anecdotes of love, sex, and breakup—themes that inspired Madrid, Cielo a un Diablo, and Vete Vete.

Each episode featured Papi Juancho playing a different 80s archetype with Colombian flair: Radio Papi(radio host), Diablo Papi(Latin lover), and Workout Papi(workout instructor) and was paired with a vintage illustrated poster that teased the song before album launch.

PAPI JUANCHO
Maluma — 2020

Spotify was the only DSP to collaborate with Maluma on exclusive content for Papi Juancho, an album that leans into the artist’s loverboy alter-ego and contains veiled messages to his exes.

“Las Confesiones de Papi Juancho” starring Maluma is our campy, 80s-inspired miniseries, where Papi Juancho takes us through anecdotes of love, sex, and breakup—themes that inspired Madrid, Cielo a un Diablo, and Vete Vete.

Each episode featured Papi Juancho playing a different 80s archetype with Colombian flair: Radio Papi(radio host), Diablo Papi(Latin lover), and Workout Papi(workout instructor) and was paired with a vintage illustrated poster that teased the song before album launch.

PAPI JUANCHO
Maluma — 2020

Spotify was the only DSP to collaborate with Maluma on exclusive content for Papi Juancho, an album that leans into the artist’s loverboy alter-ego and contains veiled messages to his exes.

“Las Confesiones de Papi Juancho” starring Maluma is our campy, 80s-inspired miniseries, where Papi Juancho takes us through anecdotes of love, sex, and breakup—themes that inspired Madrid, Cielo a un Diablo, and Vete Vete.

Each episode featured Papi Juancho playing a different 80s archetype with Colombian flair: Radio Papi(radio host), Diablo Papi(Latin lover), and Workout Papi(workout instructor) and was paired with a vintage illustrated poster that teased the song before album launch.

PAPI JUANCHO
Maluma — 2020

Spotify was the only DSP to collaborate with Maluma on exclusive content for Papi Juancho, an album that leans into the artist’s loverboy alter-ego and contains veiled messages to his exes.

“Las Confesiones de Papi Juancho” starring Maluma is our campy, 80s-inspired miniseries, where Papi Juancho takes us through anecdotes of love, sex, and breakup—themes that inspired Madrid, Cielo a un Diablo, and Vete Vete.

Each episode featured Papi Juancho playing a different 80s archetype with Colombian flair: Radio Papi(radio host), Diablo Papi(Latin lover), and Workout Papi(workout instructor) and was paired with a vintage illustrated poster that teased the song before album launch.

AGENCY

Spotify

ROLE

Creative Direction

CREATIVE & PRODUCTION

Kenia Perez Sarmiento
Gabija Blake
Dan Brill
Annie Dietz
Palacio Editorial
The Movie Poster Guy
SLMBR PRTY

YEAR

2020