Converse Flavors 

Converse London briefed Anomaly with product photography and retail visuals for their One Stars relaunch. In a world limited in sensory experience, we challenged ourselves to create work that literally looks good enough to eat. That goes beyond sight. That looks juicy. Or oozes color. Sometimes sticky. Or soft to the touch. Converse Premium Suedes might look cute and sweet, but they have a hidden aggressive attitude. Take a bite out of them and they’ll bite back. Flavors include: Cereal Killa, Cake Balls, Arm Candy, and Bloody Bunny, Sashimi's Secret, and Noodle Nest.

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

AGENCY 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

Anomaly

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

ROLE

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

Concept
Art Direction

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

COLLABORATORS

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

Stephanie Gonot
Marie-Yan Morvan
Ali Nardi

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

YEAR

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

2018

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work, and how it translated to produced deliverables. The final global campaign included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others.