Billie Eilish — my future

my future
Billie Eilish — 2020

Billie Eilish's single "my future" gives listeners an intimate glimpse into Billie’s mindset and how she feels about her future. The timelessness of this track, with its hopeful and uplifting message, will connect with Billie’s fans in a time where they are craving connection and optimism.

Many of Billie's fans, young or old, are stars in the making. Let’s give them an opportunity to wish on their dreams and manifest their futures. After release of the single, we teamed up with Billie to create an interactive time capsule microsite experience. Fans wrote letters to their future selves, and shared them with Billie herself to empower the connection and community she has with her fans. At a later date, the stars will send back their letters when her fans least expect it.

my future
Billie Eilish — 2020

Billie Eilish's single "my future" gives listeners an intimate glimpse into Billie’s mindset and how she feels about her future. The timelessness of this track, with its hopeful and uplifting message, will connect with Billie’s fans in a time where they are craving connection and optimism.

Many of Billie's fans, young or old, are stars in the making. Let’s give them an opportunity to wish on their dreams and manifest their futures. After release of the single, we teamed up with Billie to create an interactive time capsule microsite experience. Fans wrote letters to their future selves, and shared them with Billie herself to empower the connection and community she has with her fans. At a later date, the stars will send back their letters when her fans least expect it.

my future
Billie Eilish — 2020

Billie Eilish's single "my future" gives listeners an intimate glimpse into Billie’s mindset and how she feels about her future. The timelessness of this track, with its hopeful and uplifting message, will connect with Billie’s fans in a time where they are craving connection and optimism.

Many of Billie's fans, young or old, are stars in the making. Let’s give them an opportunity to wish on their dreams and manifest their futures. After release of the single, we teamed up with Billie to create an interactive time capsule microsite experience. Fans wrote letters to their future selves, and shared them with Billie herself to empower the connection and community she has with her fans. At a later date, the stars will send back their letters when her fans least expect it.

my future
Billie Eilish — 2020

Billie Eilish's single "my future" gives listeners an intimate glimpse into Billie’s mindset and how she feels about her future. The timelessness of this track, with its hopeful and uplifting message, will connect with Billie’s fans in a time where they are craving connection and optimism.

Many of Billie's fans, young or old, are stars in the making. Let’s give them an opportunity to wish on their dreams and manifest their futures. After release of the single, we teamed up with Billie to create an interactive time capsule microsite experience. Fans wrote letters to their future selves, and shared them with Billie herself to empower the connection and community she has with her fans. At a later date, the stars will send back their letters when her fans least expect it.

my future
Billie Eilish — 2020

Billie Eilish's single "my future" gives listeners an intimate glimpse into Billie’s mindset and how she feels about her future. The timelessness of this track, with its hopeful and uplifting message, will connect with Billie’s fans in a time where they are craving connection and optimism.

Many of Billie's fans, young or old, are stars in the making. Let’s give them an opportunity to wish on their dreams and manifest their futures. After release of the single, we teamed up with Billie to create an interactive time capsule microsite experience. Fans wrote letters to their future selves, and shared them with Billie herself to empower the connection and community she has with her fans. At a later date, the stars will send back their letters when her fans least expect it.

Spotify_Billie_Eilish_Microsite-PR-Desktop1

AGENCY

Spotify

ROLE

Creative Direction

CREATIVE & PRODUCTION

Derek Wright
Gabby Kreutter
Dan Brill
Layerframe

YEAR

2020