Audrey Nuna — that xx

that xx
Audrey Nuna — Spotify Single

Occasionally at Spotify, we get to pitch some fun, exclusive Spotify Singles ideas. During Asian American & Pacific Islander Heritage Month, we wanted to feature a young AAPI artist paying homage to a classic of their heritage. When we landed Audrey Nuna, we were pleasantly surprised when she opted to remake “that xx” by G-Dragon, a 2010s K-Pop classic in place of a traditional Korean ballad. The single was promoted in OOH in Los Angeles, Oakland, New York, and Toronto — North American cities with a large Asian population.

"g-dragon was one of the first korean creatives i admired growing up. his work showed me as a 12-year-old what individualism looked like. he was my favorite member of big bang. i fainted at one of their concerts. i remember listening to this song and thinking the concept was so fly. it was also really bold for a korean song to have profanity in the title which i found amusing. i also think its the catchiest one out of all of them."
-Audrey Nuna

In “that xx”, G-Dragon innocently sings to a crush about how her current lover is a toxic piece of shit, until it is revealed at the end of the song that he and the toxic guy are the same person. In our visual interpretation, Audrey sings to herself, representing how creatives can fall in love with both the positive and negative sides of ourselves at the same time. The final animation style combined 2D with 3D and referenced traditional silk paintings & retro anime(mainly Sailor Moon).

Special thanks to the full team at BUCK for bringing the visualizer to life. It was important for us to work with an AAPI-led team, so when Joyce N. Ho and I both spoke on Working Not Working's 25 Most Inspiring People Clubhouse panel the day we received the initial visual proposal from BUCK, it seemed like a sign from the stars that we needed to work together. Alongside Joyce we were wowed by creatives Twisha Patni and Sol Lee who each brought their own special touches to the animation.

Check out the single below!

that xx
Audrey Nuna — Spotify Single

Occasionally at Spotify, we get to pitch some fun, exclusive Spotify Singles ideas. During Asian American & Pacific Islander Heritage Month, we wanted to feature a young AAPI artist paying homage to a classic of their heritage. When we landed Audrey Nuna, we were pleasantly surprised when she opted to remake “that xx” by G-Dragon, a 2010s K-Pop classic in place of a traditional Korean ballad. The single was promoted in OOH in Los Angeles, Oakland, New York, and Toronto — North American cities with a large Asian population.

"g-dragon was one of the first korean creatives i admired growing up. his work showed me as a 12-year-old what individualism looked like. he was my favorite member of big bang. i fainted at one of their concerts. i remember listening to this song and thinking the concept was so fly. it was also really bold for a korean song to have profanity in the title which i found amusing. i also think its the catchiest one out of all of them."
-Audrey Nuna

In “that xx”, G-Dragon innocently sings to a crush about how her current lover is a toxic piece of shit, until it is revealed at the end of the song that he and the toxic guy are the same person. In our visual interpretation, Audrey sings to herself, representing how creatives can fall in love with both the positive and negative sides of ourselves at the same time. The final animation style combined 2D with 3D and referenced traditional silk paintings & retro anime(mainly Sailor Moon).

Special thanks to the full team at BUCK for bringing the visualizer to life. It was important for us to work with an AAPI-led team, so when Joyce N. Ho and I both spoke on Working Not Working's 25 Most Inspiring People Clubhouse panel the day we received the initial visual proposal from BUCK, it seemed like a sign from the stars that we needed to work together. Alongside Joyce we were wowed by creatives Twisha Patni and Sol Lee who each brought their own special touches to the animation.

Check out the single below!

that xx
Audrey Nuna — Spotify Single

Occasionally at Spotify, we get to pitch some fun, exclusive Spotify Singles ideas. During Asian American & Pacific Islander Heritage Month, we wanted to feature a young AAPI artist paying homage to a classic of their heritage. When we landed Audrey Nuna, we were pleasantly surprised when she opted to remake “that xx” by G-Dragon, a 2010s K-Pop classic in place of a traditional Korean ballad. The single was promoted in OOH in Los Angeles, Oakland, New York, and Toronto — North American cities with a large Asian population.

"g-dragon was one of the first korean creatives i admired growing up. his work showed me as a 12-year-old what individualism looked like. he was my favorite member of big bang. i fainted at one of their concerts. i remember listening to this song and thinking the concept was so fly. it was also really bold for a korean song to have profanity in the title which i found amusing. i also think its the catchiest one out of all of them."
-Audrey Nuna

In “that xx”, G-Dragon innocently sings to a crush about how her current lover is a toxic piece of shit, until it is revealed at the end of the song that he and the toxic guy are the same person. In our visual interpretation, Audrey sings to herself, representing how creatives can fall in love with both the positive and negative sides of ourselves at the same time. The final animation style combined 2D with 3D and referenced traditional silk paintings & retro anime(mainly Sailor Moon).

Special thanks to the full team at BUCK for bringing the visualizer to life. It was important for us to work with an AAPI-led team, so when Joyce N. Ho and I both spoke on Working Not Working's 25 Most Inspiring People Clubhouse panel the day we received the initial visual proposal from BUCK, it seemed like a sign from the stars that we needed to work together. Alongside Joyce we were wowed by creatives Twisha Patni and Sol Lee who each brought their own special touches to the animation.

Check out the single below!

that xx
Audrey Nuna — Spotify Single

Occasionally at Spotify, we get to pitch some fun, exclusive Spotify Singles ideas. During Asian American & Pacific Islander Heritage Month, we wanted to feature a young AAPI artist paying homage to a classic of their heritage. When we landed Audrey Nuna, we were pleasantly surprised when she opted to remake “that xx” by G-Dragon, a 2010s K-Pop classic in place of a traditional Korean ballad. The single was promoted in OOH in Los Angeles, Oakland, New York, and Toronto — North American cities with a large Asian population.

"g-dragon was one of the first korean creatives i admired growing up. his work showed me as a 12-year-old what individualism looked like. he was my favorite member of big bang. i fainted at one of their concerts. i remember listening to this song and thinking the concept was so fly. it was also really bold for a korean song to have profanity in the title which i found amusing. i also think its the catchiest one out of all of them."
-Audrey Nuna

In “that xx”, G-Dragon innocently sings to a crush about how her current lover is a toxic piece of shit, until it is revealed at the end of the song that he and the toxic guy are the same person. In our visual interpretation, Audrey sings to herself, representing how creatives can fall in love with both the positive and negative sides of ourselves at the same time. The final animation style combined 2D with 3D and referenced traditional silk paintings & retro anime(mainly Sailor Moon).

Special thanks to the full team at BUCK for bringing the visualizer to life. It was important for us to work with an AAPI-led team, so when Joyce N. Ho and I both spoke on Working Not Working's 25 Most Inspiring People Clubhouse panel the day we received the initial visual proposal from BUCK, it seemed like a sign from the stars that we needed to work together. Alongside Joyce we were wowed by creatives Twisha Patni and Sol Lee who each brought their own special touches to the animation.

Check out the single below!

that xx
Audrey Nuna — Spotify Single

Occasionally at Spotify, we get to pitch some fun, exclusive Spotify Singles ideas. During Asian American & Pacific Islander Heritage Month, we wanted to feature a young AAPI artist paying homage to a classic of their heritage. When we landed Audrey Nuna, we were pleasantly surprised when she opted to remake “that xx” by G-Dragon, a 2010s K-Pop classic in place of a traditional Korean ballad. The single was promoted in OOH in Los Angeles, Oakland, New York, and Toronto — North American cities with a large Asian population.

"g-dragon was one of the first korean creatives i admired growing up. his work showed me as a 12-year-old what individualism looked like. he was my favorite member of big bang. i fainted at one of their concerts. i remember listening to this song and thinking the concept was so fly. it was also really bold for a korean song to have profanity in the title which i found amusing. i also think its the catchiest one out of all of them."
-Audrey Nuna

In “that xx”, G-Dragon innocently sings to a crush about how her current lover is a toxic piece of shit, until it is revealed at the end of the song that he and the toxic guy are the same person. In our visual interpretation, Audrey sings to herself, representing how creatives can fall in love with both the positive and negative sides of ourselves at the same time. The final animation style combined 2D with 3D and referenced traditional silk paintings & retro anime(mainly Sailor Moon).

Special thanks to the full team at BUCK for bringing the visualizer to life. It was important for us to work with an AAPI-led team, so when Joyce N. Ho and I both spoke on Working Not Working's 25 Most Inspiring People Clubhouse panel the day we received the initial visual proposal from BUCK, it seemed like a sign from the stars that we needed to work together. Alongside Joyce we were wowed by creatives Twisha Patni and Sol Lee who each brought their own special touches to the animation.

Check out the single below!

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AGENCY

Spotify

ROLE

Creative Direction

CREATIVE & PRODUCTION

Josephine Tansara
Shivani Parasnis
Karen Chang
BUCK

YEAR

2021