WPW Mix Up Your Day Campign

For White Pike Whiskey’s 2015 campign, there were two goals. We were tasked with promoting WPW as a daytime whiskey and also promoting it’s versatile mixability. Targeting the intellectual outlaw, White Pike Whiskey is the perfect drink, whether you’re coasting along the East River or playing a game of bocce ball.


Completed at: Mother New York                                                                     Creative Direction: Mark Aver                                                                      Art Direction, Design: Christopher Rogers, Edward Yeung