Beats by Dre: Got No Strings

I was on the Anomaly NY pitch team that won Beats by Dre’s business for their launch campaign of their first suite of wireless products under the Apple banner. Below you will find an established creative direction in the pitch work and how it translated to produced deliverables. The final global campagin included photography, launch films, social content, and digital design featuring Michael Phelps, Karlie Kloss, Pharell, Nicki Minaj, Miyavi, Sayo, and Amber Rose amongst others. 

Completed at: Anomaly                                       Creative Direction: Fabian Berglund, Andrew Gurguis                              Art Direction, Design: Eron Broughton, Matt Kalish, Edward Yeung, Luca Bernadino