White Pike:

Mix Up Your Day

For White Pike Whiskey’s summer 2015 campign, there were two goals. We were tasked with promoting White Pike as a daytime whiskey and as the a versatile mixing liquor for summer drinks. Targeting the intellectual outlaw, White Pike Whiskey is the perfect spirit, whether you’re coasting along the East River or playing a game of bocce ball.

AGENCY: Mother New York

CREATIVE DIRECTION:       Mark Aver

ART DIRECTION, DESIGN:         Christopher Rogers,           Edward Yeung

YEAR: 2015

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