Mix Up Your Day
For White Pike Whiskey’s summer 2015 campign, there were two goals. We were tasked with promoting White Pike as a daytime whiskey and as the a versatile mixing liquor for summer drinks. Targeting the intellectual outlaw, White Pike Whiskey is the perfect spirit, whether you’re coasting along the East River or playing a game of bocce ball.
AGENCY: Mother New York
CREATIVE DIRECTION: Mark Aver
ART DIRECTION, DESIGN: Christopher Rogers, Edward Yeung