Unlike Any Other
Spotify Pride — 2020 

This 2020 Pride campaign was kicked off at the beginning of a global pandemic. The sentiment of togetherness and shared experiences had never been more important. Historically, this month has brought people together and amplified queer voices. Our biggest challenge was bringing a community together when they couldn’t actually physically be together.

Our global campaign ran massive Out Of Home, featured social videos where artists introduced their pronouns, and spotlighted ballroom legends and influencers with playlist takeovers.

Unlike Any Other
Spotify Pride — 2020 

This 2020 Pride campaign was kicked off at the beginning of a global pandemic. The sentiment of togetherness and shared experiences had never been more important. Historically, this month has brought people together and amplified queer voices. Our biggest challenge was bringing a community together when they couldn’t actually physically be together.

Our global campaign ran massive Out Of Home, featured social videos where artists introduced their pronouns, and spotlighted ballroom legends and influencers with playlist takeovers.

Unlike Any Other
Spotify Pride — 2020 

This 2020 Pride campaign was kicked off at the beginning of a global pandemic. The sentiment of togetherness and shared experiences had never been more important. Historically, this month has brought people together and amplified queer voices. Our biggest challenge was bringing a community together when they couldn’t actually physically be together.

Our global campaign ran massive Out Of Home, featured social videos where artists introduced their pronouns, and spotlighted ballroom legends and influencers with playlist takeovers.

Unlike Any Other
Spotify Pride — 2020 

This 2020 Pride campaign was kicked off at the beginning of a global pandemic. The sentiment of togetherness and shared experiences had never been more important. Historically, this month has brought people together and amplified queer voices. Our biggest challenge was bringing a community together when they couldn’t actually physically be together.

Our global campaign ran massive Out Of Home, featured social videos where artists introduced their pronouns, and spotlighted ballroom legends and influencers with playlist takeovers.

Unlike Any Other
Spotify Pride — 2020 

This 2020 Pride campaign was kicked off at the beginning of a global pandemic. The sentiment of togetherness and shared experiences had never been more important. Historically, this month has brought people together and amplified queer voices. Our biggest challenge was bringing a community together when they couldn’t actually physically be together.

Our global campaign ran massive Out Of Home, featured social videos where artists introduced their pronouns, and spotlighted ballroom legends and influencers with playlist takeovers.

After all, Pride stands for love, acceptance,
and the embracing of each other
in all of our resplendent color, beyond the labels,
beyond just this month. 
Because LGBTQQIA+ is just the beginning.  
We can't be contained by a single acronym — 
We are so much more.
We are tastemakers. We are rule breakers. 
We are proud. We are powerful.
We are iconic. We are ever-evolving. 
We are revolutionaries. We are survivors. 
We are art + camp + disco + house + glitter + leather 
tongue pops + protests + Vogue + vogue. 
Simply put — we are

Unlike Any Other.

After all, Pride stands for love, acceptance,
and the embracing of each other
in all of our resplendent color, beyond the labels,
beyond just this month. 
Because LGBTQQIA+ is just the beginning.  
We can't be contained by a single acronym — 
We are so much more.
We are tastemakers. We are rule breakers. 
We are proud. We are powerful.
We are iconic. We are ever-evolving. 
We are revolutionaries. We are survivors. 
We are art + camp + disco + house + glitter + leather 
tongue pops + protests + Vogue + vogue. 
Simply put — we are

Unlike Any Other.

After all, Pride stands for love, acceptance,
and the embracing of each other
in all of our resplendent color, beyond the labels,
beyond just this month. 
Because LGBTQQIA+ is just the beginning.  
We can't be contained by a single acronym — 
We are so much more.
We are tastemakers. We are rule breakers. 
We are proud. We are powerful.
We are iconic. We are ever-evolving. 
We are revolutionaries. We are survivors. 
We are art + camp + disco + house + glitter + leather 
tongue pops + protests + Vogue + vogue. 
Simply put — we are

Unlike Any Other.

After all, Pride stands for love, acceptance,
and the embracing of each other
in all of our resplendent color, beyond the labels,
beyond just this month. 
Because LGBTQQIA+ is just the beginning.  
We can't be contained by a single acronym — 
We are so much more.
We are tastemakers. We are rule breakers. 
We are proud. We are powerful.
We are iconic. We are ever-evolving. 
We are revolutionaries. We are survivors. 
We are art + camp + disco + house + glitter + leather 
tongue pops + protests + Vogue + vogue. 
Simply put — we are

Unlike Any Other.

After all, Pride stands for love, acceptance,
and the embracing of each other
in all of our resplendent color, beyond the labels,
beyond just this month. 
Because LGBTQQIA+ is just the beginning.  
We can't be contained by a single acronym — 
We are so much more.
We are tastemakers. We are rule breakers. 
We are proud. We are powerful.
We are iconic. We are ever-evolving. 
We are revolutionaries. We are survivors. 
We are art + camp + disco + house + glitter + leather 
tongue pops + protests + Vogue + vogue. 
Simply put — we are

Unlike Any Other.

The queer community is often viewed as a monolithic rainbow, despite each experience being unique. We created a system that referenced the colors and stripes of Pride flags. Bringing visibility to lesser-known flags was deeply personal and important to me, as I have often felt underrepresented in culture. Rather than just showcasing a rainbow, we featured less frequently acknowledged identities like Transgender, Bisexual, Genderqueer, and Non-Binary.

By highlighting the plus in LGBTQIIA+, we allowed featured talent to showcase their intersectionality. We landed on the tagline ‘Unlike Any Other’ to really showcase how different each artist was from each other, and also comment on how this year’s Pride would be unlike any other.

The queer community is often viewed as a monolithic rainbow, despite each experience being unique. We created a system that referenced the colors and stripes of Pride flags. Bringing visibility to lesser-known flags was deeply personal and important to me, as I have often felt underrepresented in culture. Rather than just showcasing a rainbow, we featured less frequently acknowledged identities like Transgender, Bisexual, Genderqueer, and Non-Binary.

By highlighting the plus in LGBTQIIA+, we allowed featured talent to showcase their intersectionality. We landed on the tagline ‘Unlike Any Other’ to really showcase how different each artist was from each other, and also comment on how this year’s Pride would be unlike any other.

The queer community is often viewed as a monolithic rainbow, despite each experience being unique. We created a system that referenced the colors and stripes of Pride flags. Bringing visibility to lesser-known flags was deeply personal and important to me, as I have often felt underrepresented in culture. Rather than just showcasing a rainbow, we featured less frequently acknowledged identities like Transgender, Bisexual, Genderqueer, and Non-Binary.

By highlighting the plus in LGBTQIIA+, we allowed featured talent to showcase their intersectionality. We landed on the tagline ‘Unlike Any Other’ to really showcase how different each artist was from each other, and also comment on how this year’s Pride would be unlike any other.

The queer community is often viewed as a monolithic rainbow, despite each experience being unique. We created a system that referenced the colors and stripes of Pride flags. Bringing visibility to lesser-known flags was deeply personal and important to me, as I have often felt underrepresented in culture. Rather than just showcasing a rainbow, we featured less frequently acknowledged identities like Transgender, Bisexual, Genderqueer, and Non-Binary.

By highlighting the plus in LGBTQIIA+, we allowed featured talent to showcase their intersectionality. We landed on the tagline ‘Unlike Any Other’ to really showcase how different each artist was from each other, and also comment on how this year’s Pride would be unlike any other.

The queer community is often viewed as a monolithic rainbow, despite each experience being unique. We created a system that referenced the colors and stripes of Pride flags. Bringing visibility to lesser-known flags was deeply personal and important to me, as I have often felt underrepresented in culture. Rather than just showcasing a rainbow, we featured less frequently acknowledged identities like Transgender, Bisexual, Genderqueer, and Non-Binary.

By highlighting the plus in LGBTQIIA+, we allowed featured talent to showcase their intersectionality. We landed on the tagline ‘Unlike Any Other’ to really showcase how different each artist was from each other, and also comment on how this year’s Pride would be unlike any other.

In an effort to normalize the diverse number of identities within the queer community, and to foster a more inclusive environment, we worked with 10 artists and creators—Halsey, Bowen Yang, Matt Rogers, Shea Diamond, Em Shultz, Pablo Vittar, Tayla Parx, VINCINT, Patrick Hinds, and Girl in Red—inviting them to introduce themselves by choosing their own pronouns and personal identifiers on social media. 

In an effort to normalize the diverse number of identities within the queer community, and to foster a more inclusive environment, we worked with 10 artists and creators—Halsey, Bowen Yang, Matt Rogers, Shea Diamond, Em Shultz, Pablo Vittar, Tayla Parx, VINCINT, Patrick Hinds, and Girl in Red—inviting them to introduce themselves by choosing their own pronouns and personal identifiers on social media. 

In an effort to normalize the diverse number of identities within the queer community, and to foster a more inclusive environment, we worked with 10 artists and creators—Halsey, Bowen Yang, Matt Rogers, Shea Diamond, Em Shultz, Pablo Vittar, Tayla Parx, VINCINT, Patrick Hinds, and Girl in Red—inviting them to introduce themselves by choosing their own pronouns and personal identifiers on social media. 

In an effort to normalize the diverse number of identities within the queer community, and to foster a more inclusive environment, we worked with 10 artists and creators—Halsey, Bowen Yang, Matt Rogers, Shea Diamond, Em Shultz, Pablo Vittar, Tayla Parx, VINCINT, Patrick Hinds, and Girl in Red—inviting them to introduce themselves by choosing their own pronouns and personal identifiers on social media. 

In an effort to normalize the diverse number of identities within the queer community, and to foster a more inclusive environment, we worked with 10 artists and creators—Halsey, Bowen Yang, Matt Rogers, Shea Diamond, Em Shultz, Pablo Vittar, Tayla Parx, VINCINT, Patrick Hinds, and Girl in Red—inviting them to introduce themselves by choosing their own pronouns and personal identifiers on social media.