Sally Hansen

Rebrand

Sally

Hansen

Rebrand

Sally Hansen is the world’s leading at-home salon brand. Founded by women for women, the brand believes in the power of self-made beauty. We developed a high flash, voyeuristic art direction to capture women in their everyday environments to elevate the sense of authenticity and lifestyle throughout the work. By casting a range of ages and ethnicities, combining an extremely condensed typeface with poppy color blocking, and resigning and re-signing the Sally Hansen logo, we broke expected beauty conventions and elevated the look and feel to match the brand’s impressive accomplishments.

AGENCY: Anomaly

CREATIVE DIRECTION:           Ida Gronblom, Cynthia Pratomo

CREATIVE DIRECTION:   Ida Gronblom,         Cynthia Pratomo

CREATIVE DIRECTION: Ida Gronblom, Cynthia Pratomo

ART DIRECTION, DESIGN:     Edward Yeung, Ely Kim,       Gillian Haro

ART DIRECTION, DESIGN: Edward Yeung, Ely Kim, Gillian Haro

ART DIRECTION, DESIGN: Edward Yeung, Ely Kim,       Gillian Haro

ART DIRECTION, DESIGN: Edward Yeung, Ely Kim, Gillian Haro

PHOTOGRAPHY:            Theodora Richter

ART DIRECTION, DESIGN: Edward Yeung, Ely Kim, Gillian Haro

ART DIRECTION, DESIGN: Edward Yeung, Ely Kim,       Gillian Haro

ART DIRECTION, DESIGN: Edward Yeung, Ely Kim, Gillian Haro

sally-motion (1)
csm
Portfolio1
Ads
SH_BilliardsGif_Unbranded
Green2
SH_PistachioGif_Unbranded
Coordinate
Work2
TypeOnly3
MerryManicures_Gif1_Unbranded
Shot2
Tong5
TypeOnly1