Panera Bread relaunched it’s Kid’s Menu with 100% clean menu items. While most other chain restaurants encourage toys and sugary drinks in their kid’s menu items, Panera chooses to serve food meant for adults but in kid’s sized portions. Below is the branding for the “Clean Kids” campaign along with the website design and social posts. We utilized 3D typography and bright colors to create a unified kids aesthetic.
CREATIVE DIRECTION: Rebecca Johnson-Pond
ART DIRECTION, DESIGN: Edward Yeung, Isaac Weeber